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BMK* 201 - Priniples of Marketing
Offered By Capital Community College - 3 credits
     
Instructor: Mary Jean Thornton  
Instructor Email: mthorton@ccc.commnet.edu
     
Semester:
Date Range:
Fall 2014
From September 3, 2014 To December 20, 2014
     
Course Level: Undergraduate
Cost:   $679.00
Course Type: Credit
Add'l Out-of-State Cost:   $1,557.00
Course Delivery: Online
Add'l Fees:   $102.00
 
Per Semester Fee:   None
Registration Deadline: 9/2/2014
Late Registration Fee:   None
     

Description: An introductory study of how organizations market their products and services. The course examines how marketing management within a firm creates and implements a marketing strategy. The students will learn how to identify the target market and build the product, price, promotion and place strategies that satisfy individual and organizational needs.

Required Textbooks: College Bookstore Page

Prerequisites: Formerly listed as MKT 101, not open to students who have successfully completed MKT 101. Corequisite: ENG 043: Writing: Paragraph to Essay.None

Additional Info: Distance Learning @Capital

Registration Info: Capital Community College Welcome Center

   

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